![]() In August 2022, it was reported that Keurig Dr Pepper was in talks to purchase VPX these talks fell apart shortly after the reports surfaced. VPX resolved their disputes with PepsiCo and transitioned away from their distribution in June 2022. ![]() On November 17, 2020, it gave PepsiCo a notice of termination an emergency arbitrator ruled in December 2020 that Pepsi remained the exclusive distributor of Bang drinks until 2023. In April 2020, PepsiCo entered an exclusive distribution agreement with VPX to distribute Bang in the United States. In 2019, the company opened a manufacturing and distribution facility in Phoenix, Arizona, which operates alongside their facility in Pembroke Pines, Florida. In 2017, it was announced that Bang would offer a caffeine-free variant of the beverage, using beta-alanine in place of caffeine. In 2012, Vital created Bang, marketed as a low sugar carbonated energy drink and with the mission to make high-quality nutritional supplements backed by scientific research. Other products distributed by Vital included Redline, Noo Fuzion, and Meltdown. History įounded in 1993 by Jack Owoc, Bang's parent company manufactured and distributed sports supplements and performance beverages under the brand name VPX. ![]() ![]() Including the Bang Energy brand and a beverage facility in Phoenix, Arizona, the deal comes months after the company filed for Chapter 11 bankruptcy protection. On July 31, 2023, Monster Beverage acquired Vital Pharmaceuticals for $362 million. As of 2020, Bang was the third highest selling energy drink in the United States, behind Monster and Red Bull. The logo for Bang Energy, stylized in the Rainbow Unicorn flavorīang Energy is an American brand of energy drinks made by Vital Pharmaceuticals, a corporation located in Florida. ![]()
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